American top ten best plush toys sellers not only attracted the attention of the northern American toys producers but also attracted the toys producers around the world. Some world well known brands such as Sponge Bob, Beatrix Potter and Sesame Street were all still on this top-ten list. However, the best seller within the best sellers was Webkinz, a spinning off plush toy from an online virtual community.
As early as the year of 2006, Webkinz began to become popular among the people with a feature that could satisfy the different needs of consumers through its varied animal models. Each kind of Webkinz animal such as English Cocker Spaniel, elegant and white Colourpoint Long-hair and strong Panthera Tigris all have their own codes, which could let the users sign into the Webkinz online virtual community. In this virtual community, all those plush toys have their own virtual life. Just like people, they could grow healthily only when they do excises, have foods and play with their partners just like people.
The success of Webkinz has provided excellent examples for the plush toys producers and broadened minds of the related industries, which supplied the development force for the toys manufacturers.
We can conclude from the top-ten plush toys list that the favorable toys would be that could interactive with players. Besides Webkinz online toys could interactive with people, some other toys such as Fur Real Friends pet toys series and Elmo of Sesame Street were all the high simulated toys that could move and even jump.
As the world largest toys producing country, China toys producers also learn lessons from this top-ten list. Being similar with Webkinz, there is Sea Floor World in China, which also uses the model of selling toys in shop and online games.
It is reported that the number of Chinese toys consumption is increasing by from 30 to 40 percent each year. In 2010, Chinese toys consumption would reach a number of 100 billion RMB. Besides the traditional plush toys, many other toys such as movie toys, cartoon toys, high technology toys, fancy toys and internet compatible toys would become more and more popular on the world toys market.