Plush toys always provide a desire to hug with its warming appearance, which we cannot get from other kinds of toys. No matter children, girls or adults, all people like plush toys more or less. Many well known companies even use the plush toys as presents given to the customers and clients. At the same time, Chinese plush toys industry developed quickly in those years.
According to the statistics from Chinese State Statistics Bureau, Chinese plush toys sales figures reached 5 billion RMB and would increase by 40 percent each following year. In 2010, the sale figures of plush toys would exceed 10 billion RMB. However, as the largest toys producing basement, seldom domestic toys producers would like to get involved in the plush toys field even facing the increasing plush toys sale figures. There are a few reasons for this dilemma.
First, the consciousness of Chinese customers on plush toys
Chinese customers just care about the price and appearance of plush toys for a long time. In most cases, price is the first factor to consider when choosing and picking plush toys. In addition, the quality of the plush toys is often ignored.
Second, pirated foreign toys brands are popular in China
Many foreign well known plush toys brands are very popular in China. However, people would like to buy the pirated plush toys due to the high prices. In some places of China, some small toys factories still are producing the plush toys under the famous brands without permission. Therefore, the quality of plush toys cannot be assured.
Third, supervision is not enough
China has been advocating environment protection and also enacted many standards. However, seldom toys producers would follow these policies. The reason is that following these policies would lead to cost push and lowering competitiveness. On the other side, some local government and departments haven’t strengthened law enforcement.
Forth, lack of independent plush toys brands
According to the statistics, among the Chinese plush toys industry, there is no one company that have won the title of China Famous Brand. We can conclude from the statistics Chinese plush toys industry should build their own independent plush toys. Or else, the whole plush toys industry would only depend on the low price strategy to compete with foreign plush toys brands.