With the improvement of urban resident income and the perfect of people’s life quality, people’s needs for toys has changed from the traditional and middle as well as electric bus toys, assembled toys, decoration toys to novel electronic toys, intelligent toys, slap-up plush, cloth and decoration toys. With the increasing speed of 15% of average yearly income, the market of these toys whose price are not very expensive will have a great development in the near future.
According to the statistics, the population of our children at the age of 14 and under the age of 14 is about 223 million. Besides, our country has put forward this policy that is allowed these people who just have one boy or one girl to give birth to another kid, so there will be additionally increasing the baby quantity of 1 million to 2 million every year, that is also to say that 17 million to 18 million babies will be born every year, thus our toys market will have a bright future.
Furthermore, China is big country of producing toys and it is considered that about 75% of the toys of the whole world are produced in China nowadays.
In recent years, the toys industries come into the rapidly rised e-commerce platform one after another. The toys online shopping channels mainly have Tmall, Taobao, Jingdong, No. 1 Shop and so on online shopping platforms, so the toys online shopping market will become more and more bigger and competitive as well as splendid in the near future.