In the early March, 2011, Rovio, the mobile phone game developers of Angry Birds, declared that the total sales volume of series plush toys with Angry Birds theme reached up to 2million. Peter Vesterbacka, the CEO of Rovio, expressed this was a good beginning and the company planned to manufacture too many kinds of plush toys that related to Angry Birds.
When talking about the Angry Birds game, Vesterbacka said that 40% of the new players would buy add-ons named mighty eagle and used it to skip some step that are too difficult to pass. In addition, the price of this mighty eagle was affordable, just selling for 99 cents.
As you know, Angry birds is the most popular mobile games in 2011 and has landed many platforms such as Android, iOS, PC, PSP and others. At the same time, the film about Angry Birds is in preparation and people will watch it in the near future.